We all love a job well done.

Snow Peak has changed the way we experience the outdoors through their thoughtfully designed gear, and now they’re bringing it to a whole new level with the country’s first-ever Campfield. Working through their corporate brand guidelines, I have created a digital presence that is cool, elevated, and grounded through email newsletters and social media. November 2023 to present.

Growth is so last year. In 2024, we’re BLOSSOMING. Bloomshine Media wasn’t afraid of having a personality (or a couple of floral puns), and from that came their new online presence. 2024.

When the owners of Piccalilli said they wanted “weird, authentic, and funny,” I knew this was the client for me. Not that I pick favorites, but they might be mine. I hope you can pick up on that in their social media copy. July 2022 - September 2023.

Classic New Orleans allure, modern culinary flair, and my copywriting mastery brought this restaurant a concise and refreshed story. 2023.

With epic views of downtown San Francisco and endless luxury around every corner, I took on the task to share their story through a more editorial lens. Make sure to check out their #PulseoftheCity content. I know the girl who wrote it. (It was me, in case that wasn’t clear.) June 2022 - Present.

Have you tried Oyster Ice Cream? Well, you should, especially since it earned this recently opened restaurant a One Star and a Green Star by MICHELIN Guide. I get to tell the story through every moody, oceanic, and truly shocking dish Chef Hemsley creates. Social media and newsletter marketing, January 2023 - Present.

Mosaic Hotel Group. North Block is effortlessly luxurious in a way only California can be. Their copy is, too, thanks to yours truly. Social media, newsletters, and digital ads. April 2022 - Present.

Barter & Shake Entertainment. Have you ever seen nautical speak done tastefully? Well, now you have, thanks to the fun, creative, and immersive cocktail bar located in Phoenix. Social media, ad campaigns, newsletter. April 2022 - Present.

What happens in Vegas probably isn’t worth telling unless you do it at Virgin Hotels. I’ve written red-hot, off-center copy for their social media and ad campaigns since the end of 2022.

I’ll give you social media copy that looks as fresh as your Skin Authority face. From organic content to ad campaigns, I’ve given luxe yet attainable life to their social presence. October 2019 - March 2020; October 2020 - April 2023.

Who needs a lifeline when you have a fun resource like the Skin Authority blog? I’ve created engaging, SEO-friendly blog posts to highlight the latest and greatest products & technologies they have to offer. Read it and you’ll want a facial ASAP. October 2020 - Present.

I’ve had the pleasure of writing for this inclusive beauty brand and building its tone on social media as its presence grows exponentially through the industry. August 2021 - March 2022.

This iconic place calls for iconic copy. From giveaways to day-to-day happenings on Sunset, my copy was funky, young, and nostalgic. October 2019 - March 2020; October 2020 - May 2023.

I’d say you should close your eyes so you can feel like you’re in West Hollywood, but then you wouldn’t be able to take in all of my engaging, sophisticated copy. December 2020 - May 2023.

Fred Segal is quintessential California, and I wrote laid-back Cali-centric social media content for their Instagram & Facebook pages. October 2019 - March 2020.

Hoʻōla Nā Pua, a Hawaii- and Nevada-based nonprofit, is committed to the prevention of sex trafficking and providing care for children who have been exploited. I wrote content to spread their messages across platforms and paid ads. November 2018 - October 2019.

Who run the world? GIRLS. My former employer, Muse Group, was an amazing woman-owned agency focusing on food & beverage and lifestyle brands. I was lucky enough to write the copy for their website’s homepage in 2019!

When you’ve got the eye, you use it! I edited all marketing collateral and our own Musings blogs that were written by my team members. And yes, they’re SEO-friendly! November 2018 - October 2019.

My first big SOLO project out of college was crafting copy for Bishop Manogue Catholic High School’s website relaunch. I wrote & edited the home page, landing pages, and additional posts & ensured it was SEO-friendly! 2017.

This project was an awakening to the lack of knowledge I had about CPAs and my own finances. I’d like to believe that’s changed since. I wrote fresh content for Meridian Advantage website based on keyword research & client goals. 2018.